HABITATMAP, AIRCASTING & AIRBEAM

Healthier Environments,
Better & Longer Lives For All.

HabitatMap is an environmental tech non-profit whose mission is to make technologies accessible so communities facing disproportionate environmental burdens can advocate for equity and improved quality of life.

We have worked with HabitatMap close to a decade. This year we had the unique opportunity to audit the HabitatMap brand family that includes an open-source online mapping platform and a low-cost palm sized air quality monitor product called AirBeam. We went though our brand sythesis method engaging citizen scientists, researchers, and academics in our research driven process. The process concluded with new positioning that aims to provide more specificity about the non-profits’ goals and audiences. We developed a new mission statement, vision statement, boilerplate, history, and tagline rounding out a full and robust core messaging platform. We also designed a visual identity that better aligns the different arms of the organization and designed a beautiful streamlined website that pulls together what was once three separate websites into one more comprehesive on-brand digital experience.