DIVERSEWORKS

A picture is worth a thousand words.

After undergoing a complete changeover in leadership several years ago, DiverseWorks, a funky Houston arts institution, was ready to evolve its nonprofit brand to align with the new vision. Our team developed the brand strategy and led the rebrand initiative that included the redesign and integration of an identity system giving DiverseWorks a modern, but timeless look. The updated website for this non-profit highlights the many exhibitions and performances DiverseWorks has brought, and continues to bring, to Houston from around the world. The website features a living archive that houses artists spanning DiverseWorks’ rich 30+ year history helping to promote the artists’ works- an important part of the organization’s mission. Aimee Heimbinder later worked with the Board of Directors, but this time as a Board of Director, rather than a paid partner. Helping to reimagine the strategic plan in addition to a to the design of a concise and image-forward strategic framework playbook, that embodies the phrase,“A picture is worth a thousand words”. Later, Aimee led the creative and strategic direction for the organization’s first-ever brochure and inaugural fundraising ask since their relocation to a state-of-the-art, collaborative, multifaceted project space at the MATCH (Midtown Arts and Theatre District Houston).