ARTS DISTRICT HOUSTON

Art is in the Making.

Consequence worked in parallel on the Arts District Houston branding when working through the strategic repositioning and rebrand of its managing partner Fresh Arts. The Arts District Houston and its branding embody Houston’s up and coming creative economy. This colorful, urban, artist-centered community is situated in the city center along the Washington Avenue Corridor and touts the highest concentration of working artists in the state. Visit this lively historically designated area bound by two of the city’s bayous and feel the creativity flow throughout the creative businesses, restaurants, artists studios, and reimagined industrial spaces, notably the iconic repurposed rice silos and old Union Pacific rail line that run through it. We developed a website and a series of editorial style guides that feature a photorealistic journey around the district through the eyes of the artists that live and work there.