This week I am returning from a brief maternity leave. We just had our second daughter, Heron who joined the world on March 22. And although, I have to admit I haven’t been thinking that much about work, time away from my office always brings me perspective. Especially, when I am reminded that returning back […]
For nonprofits the mission is literally a reason for being. At for-profits the mission is often a way to attract likeminded customers and clearly define “what we do” and “where we are headed”. And sometimes, companies just create something that sounds like what they are supposed to say is their mission…. let’s focus on the […]
After more years developing creative messaging than I care to admit, one day I finally had an epiphany about the right and wrong way to go about message development. Better late than never I guess…. The Importance of Developing a Core Messaging Platform What I realized is that there is a critically important step that […]
When you set out to improve your organization or yourself for that matter the simplest place to start is with a goal. As I visit with more and more non-profits I find that they often don’t. I am not sure what that is about, but I think that this is one place that a non-profit […]
I recently attended a workshop for nonprofit arts organizations and one of the speakers really got me thinking alot about culture and its relevance in relation to the brand. Culture is something we always consider at Consequence when we are making over (or making under) a company or nonprofit but I was again reminded just […]
Website Maintenance: What You Don’t Know Could Hurt Your Website As someone who has spearheaded website projects large and small for many years I have been through different phases of web development and website trends. A few years ago, I saw a huge shift in the amount of sites that went from being managed by […]
How Much Good Can a Tagline Really Do? The answer is much if it resonates enough to have your audience remember why it is you do what you do the next time they are ready to donate time, talent or treasures. (Or in the case of for-profits, when they are finally ready to make that […]
A Discussion About the Discovery of What Makes You (and Me) Special. I am excited to be launching the Consequences blog, the final piece of my new website. In thinking about what my first blog post might look like, I decided it would be a great opportunity to talk about how I got here and […]
