Whether you are three-person team or a ten-person team. Whether you are brainstorming how to improve an internal system, develop a tagline, or come up with your next fundraising campaign… holding a brainstorm session can either be a highly effective tool or a total waste of time. Next time you need to put heads together, […]
Archetypes have existed since the beginning of time, ehh, well at least since the 1900’s when a psychologist Carl Jung first used the term to describe universal, mythical characters that reside in peoples’ collective unconscious. They are part of how we understand people, ourselves, and the way the world works. They are how we form opinions […]
Most marketers understand the importance of a call to action. But let’s start from the beginning. What is a call to action? A call-to-action (CTA) is exactly what it suggests. It is an “ask”. You are asking the audience to take an action. Such as “Make a Donation”, “Start Clothing Drive”, “Purchase a Ticket”. In […]
If you are thinking of improving your website, considering a website redesign, or even starting from the ground up getting your ducks in a row before hiring an agency or designer can help could help make your initiative a success. Make no mistake, I’m not suggesting you need to present your agency with all this […]
Whether you are three-person team or a ten-person team. Whether you are brainstorming how to improve an internal system, develop a tagline, or come up with your next fundraising campaign… holding a brainstorm session can either be a highly effective tool or a total waste of time. Next time you need to put heads together, […]
Let’s face it. Video is where its at! More and more I am asked to create, share, and embed videos in web pages, emails, and on social outlets for clients. But in case you are new to it or need a refresher, embedding videos is easy and there are many ways to do it. I’ll share […]
Trendspotters vs. Trendsetters: Who really sets the trend? I think about trendspotting often. My first exposure to this term was when I was in college at FIT in New York in the 90s. Come to think of it, it was probably was when the term was invented. (Gosh, that makes me feel old.) Back then, […]
I just wrapped on a Digital Strategy & Marketing project that has consumed the bulk of my time for more than a year. Of course, the launch somehow ended up coinciding with several other important deadlines, which in all have made my life completely insane for several months now. But, yay! I can finally sit down and […]
I am a planner, nearly to a fault. I like to plan… then discuss it aloud multiple times… before acting. I also like timelines…very, very specific timelines. I know most clients like this style too. So, why is it so hard for us all to stick to a roll-out plan when unveiling a new product, […]
Chances are more than the words on the paper. The kind of core values your company creates gives your audience a chance to read between the lines. The days of the old hum-ho values are a thing of the past. When I sit down to help a company discover their true self, core values are […]
