Don’t Overlook Your Website’s Admin User Experience We all know that user experience is paramount when we are talking about websites, but what about when we are talking about the backend of those websites? If you are thinking… “who cares?”…then: A.) you have probably never been in charge of updating content on a website B.) […]

Last Sunday afternoon after realizing I didn’t have soil to fill the beds I was replanting for Spring, I made a quick run for Home Depot. While standing in line, I noticed that the cash registers had changed. They seemed more compact and (seeming) well-designed. At least in the way one might marvel at the […]

I have a little bit of a problem…it started as a teenager and although it is much subtler than it used to be…the tendency to resist certainly still persists! Something inside of me just won’t do let me do what I think I am expected to do. Wait, am I showing all my cards? It’s […]

Or maybe I should say…change presents opportunity. When I think of organizational change, I think of two different ways in which that change occurs: gradual and sudden. Sudden or unexpected change can bring on strong feelings of resistance and fear even in even the most progressive individuals and organizations. Gradual change on the other hand […]

OOF. It’s been ages since I’ve updated this blog. I had a super busy Spring followed by an insane (but fun) summer. Excuses, excuses! Well, I’m feeling re-energized as I wrap up a brand synthesizing project for a very interesting client and start moving onto the brand rollout. I think we were able to create […]

I have been thinking a lot about the idea of momentum lately and its relevance from both a personal and professional perspective. What makes one brand more successful than others? How does a person or organization that maybe isn’t the best at what they do, become more successful than another? I used to think in […]

I went to a workshop on innovation the other day and left thinking about process. Coincidentally, I jotted a few notes down to remember to write this post and right after a colleague called me and she turned the conversation to this very subject of process innovation. I took that as a sign A.) I […]

The end of the year is often a time (maybe the only time) we force ourselves to reflect, both personally and in business. Bringing awareness to things that aren’t working isn’t exactly easy. But let’s face it, everybody and every brand comes with a little bit of the B-word. This month, in addition to thinking […]

Not everyone was an English major. Me included. So, often when I’m working through content edits on a project, I’ll encounter a mark that simple doesn’t compute. To me, a proofreader’s marks = a secret language of sorts, like the shared speak of twins, the lost language of Latin, or that glorious dialect known affectionately […]

In my twenties breakfast consisted of coffee and a cigarette on my walk to work. Since I don’t smoke or walk to work anymore (and I like to think am a little wiser)…I try to eat something every morning. If I don’t, things generally start to fall apart by 10:30 as I get progressively grumpy […]