I have a little bit of a problem…it started as a teenager and although it is much subtler than it used to be…the tendency to resist certainly still persists! Something inside of me just won’t do let me do what I think I am expected to do. Wait, am I showing all my cards? It’s fine. In this case I think it might be helpful to those organizations out there reading this who may be considering a rebrand or brand revitalization.
Brand Revitalizations Depend on You Getting Past the Lingo
I am a self-proclaimed introspective person. And as I’ve mentioned before… part of how I understand the world around me and myself is to look for the similarities. A trait that (at least I think) bodes well for brand synthesizing. One of the things that I have been thinking about lately, is how important it is for organizations to get past the fancy language. If an organization can get past the rote answers to my sometimes complicated questions and get to the real WHY… they have the best chance of creating a meaningful brand.
You Are Nothing if You Are Not Unique
You could call that being authentic, but you could also chalk that up to bravery, right? Having the guts to say something about yourself that other people aren’t saying about themselves. I have had people call me defiant. But it’s not really definiance. If I think about this deeply, at its core it’s about independence and individuality. I love the idea of just not competing because you have truely put yourself in a class of your own. Does that sound amazign? Being able to look at your competitive landscape and think…honey, we aren’t even in the same league! Isn’t that the very reason we brand ourselves in the first place? I centainly think so, others may not feel the same way. I have certainly worked with enough companies who have come to me asking me to make their company look like one of their competitors. I don’t work with those types anymore!! So, if you are considing a brand revitalization for your organization and you are confident enough to take chances, then you are ahead of the game and likely many of your peers.
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