The end of the year is often a time (maybe the only time) we force ourselves to reflect, both personally and in business. Bringing awareness to things that aren’t working isn’t exactly easy. But let’s face it, everybody and every brand comes with a little bit of the B-word. This month, in addition to thinking about ditching the extra personal stuff, consider taking an inventory of marketing-related stuff that may not be serving your brand well. Ask yourself, what brand baggage you are willing to let go of this year.
Emotional Attachments
This is a biggy. Overtime, it is easy to become obsessed with your brand. Often we turn a blind eye to the reality that visually your brand has major flaws. Perhaps, those were problems that you were willing to overlook in the beginning, but now that your organization is growing-up, it may be time to take a good long look in the mirror and decide whether that identity will suit you for the next 5-10 years. If the answer is no, it may be time to rebrand.
Stale Partnerships
Has it been so long since you formed an alliance with a life-minded organization that you aren’t even like-minded anymore? Cut the cord.
Bad Clients or Toxic Team Members
I know maybe I shouldn’t be writing this, but quite frankly its true. Just because that person or group of persons has many redeeming qualities, doesn’t make them an automatic fit for your organization. One bad seed, can stifle your workflow indefinitely. Might be time to say BYEEE.
Being Adored By All
We know you love people. But the reality is, perhaps your brand need not worry about being the most popular. Trying to get everybody to like you isn’t always the best approach and can dilute your brand message.
Being a Generalist
Try doing one thing really well this year and worry less about being all things to all people.
Having All the Answers
We know you know your brand better than anyone, but maybe you are a little bias…
YA, THINK? Yes, you are. That is why I have a job. If your brand is suffering from an identity crisis or heck, even if something just doesn’t seem right in that department….call me.
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