About - Consequence of Innovation

About Us

Consequence of Innovation is a creative branding agency with strategic values, specializing in brand experience design specifically for non-profits.

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Mission-Centered Marketing

We believe that our clients should have it all and that do-gooder brands can be not only human, but smart & beautiful too. We believe that sage advice and added value should be inherent in every project we take-on. Our approach is rooted in strategic thinking—to the extent it is practical, then paired with implementation that emphasizes aesthetic precision.

BUILD, NURTURE, PROTECT & EXTEND

Consequence covets long-term relationships. By working closely with a handful of clients, over time, we are able to build, nurture, protect, and extend their brands. Consistency and authenticity are essential tenets in our theory of change.

AIMEE HEIMBINDER,
CREATIVE DIRECTOR & STRATEGIST

Aimee is a strategic-trained creative thinker. Aimee’s role bridges the gap between consultant and creative. She has over 15 years experience in marketing, design, and promotions all informing the way she works in unique, and sometimes, unexpected ways.

INTENT & SPECIFICITY

Not so long ago, after nearly 10 years working as creative generalists, we decided to work with more clear intent & specificity and to do that for clients making a difference in human lives. Like many organizations do, we realized that we could not be all things to all people without sacrificing greatness. So, we focused our energy on a more personalized and strategic approach to working with a select group of change-making clients. These days, we work with less noise, and it turns out that with quiet, comes focus. Our approach, while well honed, continues to evolve, and with each evolution, the work becomes more thoughtful, consistent, and humanized than its prior self.