Sometimes designer speak can seem like a foreign language, whether you are referencing print, identity, or a digital design project the lexicon can be overwhelming. Because I interface so much with clients, I often serve as a translator (air quotes). Some of these I use on a regular basis. Others I have working knowledge of, but I had to look up to be sure. But, whatever the case when I started thinking of this post, my cup runneth over. I figure instead of boring you to tears, I’ll hit you with a few highlights and make it a work-in-progress glossary of sorts. Everybody likes to learn a new word right? Here are seven words, one for each day of the week. Read through, it may make you feel smarter… or at least a little more “with it” next time you talk design.
#1 Pixel
The smallest element of an image that can be individually processed in a video display system. These are the “dots” that compose digital images.
#2 Leading
Pronounced “ledding”, this is the distance between the baselines of successive lines of type. Also known as line spacing. It is used to enhance readability.
#3 Kerning
The setting of two letters closer together than is usual by removing space between them.
#4 InDesign
Adobe InDesign is a desktop publishing software application produced by Adobe Systems. It can be used to create works such as posters, flyers, brochures, magazines, newspapers, and books. Adobe InDesign replaced Adobe PageMaker in the late 90’s.
#5 Resolution
The degree of sharpness of a computer-generated image as measured by the number of dots per linear inch in a hard-copy printout or the number of pixels across and down on a display screen.
#6 Emboss
A technique used in printing in which a plate is used to raise part of the design creating a 3 dimensional effect.
#7 Sitemap
A document commonly used in website design planning to chart information architecture for content oriented sites. Usually a visual outline of content hierarchy.
References:
Dictionary.com
Wikipedia
Merriam Webster Online
Back to all posts
